An Introduction to Pay Per Click Advertising For Internet Marketers

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In the marketing and advertising world, there are three words which take precedence over all else: return on investment. Gaining the maximum possible return on investment in advertising is almost invariably the goal of a well planned campaign and advertising agencies live or die on the ROI they are able to achieve for their clientele.

As an internet marketer, your success also depends largely on your ability to make the most of your marketing budget; and there is no form of advertising online or off which yields a better return on investment than pay per click (or PPC for short) advertising.

Pay per click ads are something you probably see every day – for instance, the text ads displayed alongside the search results returned by Google and other search engines. These ads can be narrowly targeted and are easy to monitor and track, along with one other feature which makes them the most cost effective type of advertising yet developed. This feature is spelled out in the name of the format: pay per click.

PPC ads cost nothing to the advertiser unless they are clicked, meaning that the advertiser is assured of a visit to their site, if not an actual sale every time that they end up paying for their advertising. Compare this with print or television advertising, where the advertiser has far less control over whether their ads are viewed at all, let alone generating the sort of interest represented by a website visit.

Pay per click advertising is a contextual advertising model; the ads displayed alongside search results are chosen based on the keywords that the user has searched for. kompostownik z palet For example, suppose that you have a garden supply store. You can specify the keywords used in your PPC ads; let’s say you’ve chosen “flowerpots” here. When someone searches for this term, your ad will be displayed – this is a very important feature of contextual advertising; your ads are displayed only to people who already have an interest in the product or service you provide.

Your PPC campaigns can also be geo-targeted. This means that you can set them to display only to people in a certain location. Using the garden supply store example again, let’s say that you’re located in Chicago and only want your ads to appear to people located in the city – when users from Chicago search for “flowerpots” (or whatever keywords you’ve specified) your ads will be displayed, ensuring that your most likely customers are the only people who see your ads.

One of the biggest advantages of using PPC advertising is that you can easily monitor and track their results and fine tune your campaigns on the fly; something which is impossible to do with traditional media formats. For small business owners and internet marketers of all stripes, pay per click advertising represents the best possible return on investment for your marketing dollar. It’s accountable, highly configurable and budgets can be set by the day, the week, the month; allowing you complete control over your advertising costs – and your returns.

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